EXPERIENCE

Office of New York City Comptroller Brad Lander, New York, NY: Press Secretary & Chief Spokesperson, January 2022 – now

  • Developed the office’s external media strategy on of-the-day topics (asylum seekers, city budget cuts, and mental health) and long term issues (climate resiliency, housing, workers’ rights).

  • Wrote and edited over 200 press releases and statements, garnering over a thousand clips on salient issues ranging from immigration, labor, criminal justice, and the extreme weather.

  • Pitched local, national, and international print, digital, TV, and radio outlets on dozens of topics to position the Comptroller as a leading voice.

  • Rolled out major initiatives from DocGo contract rejection and audit announcement and the monthly Department of Correction dashboard, as well as organized press conferences, media briefings, and rallies ranging from the NYC Ferry audit to school budget cuts. 

  • Simultaneously managed rapid response, incoming requests, and profile pieces.

  • Prepared speeches, talking points, media trainings, and briefing documents for the Comptroller and key staff.

  • Oversaw a team of press officers, assistants, and interns while managing coordination with multiple departments in a 700-employee office.

Huge Ma for NYS Assembly District 37, Queens, NY: Communications Director (Temporary) + Advisor, December 2021 – January 2022

  • Developed campaign launch media strategy, including a targeted press list and media placement. Placed over a dozen unique national and local clips, and mentioned in major New York morning newsletters.

  • Wrote initial press releases for launch and first 48-hrs of fundraising.

  • Conducted media training, prepared talking points, and provided on-site feedback.

  • Drafted social media strategy and content.

  • Supplemented campaign manager's political outreach.

Pythia Public, New York, NY: Senior Associate, November 2019 – June 2021; Associate, October 2017 – November 2019.

  • Developed media and political campaign strategy.

  • Organized press conferences, events, rallies, and interviews.

  • Wrote press releases, op-eds, and editorial board memos.

  • Simultaneously managed rapid response and long term proactive press.

  • Pitched local, national, international news outlets.

  • Prepared speeches, talking points, and media briefing documents for clients.

  • Managed the following clients: New York Immigration Coalition (October 2017-January 2019); Jimmy Van Bramer for NYC Council Speaker (November –December 2017); Black Car Fund (January 2018– June 2021); ROC United/One Fair Wage (January 2018–June 2018); Zephyr Teachout for NY Attorney General (July 2018–September 2018); Lime— Northeast communications (April 2018– January 2020); Jimmy Van Bramer for Queens Borough President 2020 (September 2019–January 2020); AvPORTS (September 2019–December 2020); Diana Florence for Manhattan DA 2021 (May 2020–March 2021); NYCRuns (August -September 2020); End Uyghur Forced Labour (July 2020–March 2021); The Repair Association (November 2020—April 2021); Jimmy Van Bramer for Queens Borough President 2021 (April 2021 — June 2021).

New York for Biden + Harris, Remote (New York): GOTV Volunteer Lead (Temporary), October 2020 - November 2020

  • Managed and scheduled 30 Late Help + 120 high school intern team.

  • Recruited over 4000 GOTV volunteers for 15,000+ Swing State Virtual Staging Location (VSL) shifts.

  • Lead volunteer recruitment phonebanks + GOTV VSLs.

  • Oversaw Python code to automatically re-shift volunteers on Mobilize.

Ronnie Cho for NYC Council, District 2, New York, NY: Deputy Campaign Manager, May 2017 – September 2017

  • Wrote messaging, policy stances, and policy proposals.

  • Developed and executed fundraising call time and events strategy; managing call time, follow ups, and crowd build.

  • Wrote and edited website, literature, e-mail campaign copy.

  • Managed campaign team: 8 fellows, 16 interns, and volunteers.

  • Assisted in creating field plan, GOTV plan and local outreach strategy.

Civic Hall, New York, NY: Communications Coordinator, October 2016– May 2017

  • Created content and strategy for social media channels. Increased Twitter followers by 3,500, increased, Instagram followers from 250 to 625. Got Twitter and Facebook accounts verified.

  • Created content and strategy for e-mail newsletters and notices.

  • Marketed events and Civic Hall produced content through photography, cross-promotion, and audience outreach.

  • Updated mission statement, brand & style guide, and digital media content guidelines.

Stringer 2017, New York, NY: Deputy Finance Director, May 2016– August 2016

  • Raised $325K for July 2016 campaign finance deadline.

  • Organized grassroots, low-dollar donor fundraiser, highest grossing event at $15K (excluding New York City's matching funds)

  • Managed call-time and follow-up calls to schedule large donations and meetings.

  • Created fundraising strategy for July 2016– January 2017 filing period including house parties and low dollar fundraisers.

  • Entered contributions and expenditures as compliance officer.

Office of New York City Comptroller Scott M. Stringer, New York, NY: Press Aide, September 2015– May 2016; Social Media Intern, June 2015 – September 2015

  • Designed a brand and style guide to set a new look for our social media. Began implementing look with our holiday graphics along with a spreadsheet of corresponding social media copy.

  • Created materials for town hall meetings, community events celebrations, and policy examples.

  • Photographed Comptroller Stringer at events, parades, and press conferences. Edited those photos for social media, local newspaper publications, and other promotional use.

  • Wrote social media copy for the Comptroller’s Facebook, Twitter, Instagram, and YouTube pages.

  • Brainstormed and pitched policy suggestions on public housing and ride-hailing apps to the Comptroller and Chief of Staff.

  • Other press matters: wrote article pitches to local and trade publications, gathered sources for tech and new media press list, and monitored post-release social media traffic.

College Democrats of New York, New York State: Vice President, April 2015 – April 2016, Communications Director, April 2014–April 2015

  • Wrote email content, press releases, and other published statements.

  • Planned and promoted fundraisers, chapter relations, and statewide & chapter related activities.

  • Redesigned the website (www.collegedemsny.com).

  • Managed Twitter (@collegedemsny), Facebook (facebook.com/collegedemsny), and Instagram (@collegedemsny) along with social media graphics. Facebook: average organic post reach 100-1,000 people, increased organic likes from 1,886 to 2,237. Twitter: followers from 769 followers to 1,206 followers, average of 400 impressions, average 9% engagement rate.

  • Planned, organized, coordinated, and hosted Women Leadership Summit. Invited six prominent New York women in public service as guest speakers, set event agenda, published all publicity on email and social media, and contacted $100+ donors for fundraiser after-party.

HonestAds/Strat B Alternative Strategies, New York, NY: Research & Media Assistant, March 2014–December 2014

  • Researched studies on political advertising, analyzed campaign trends, and other related content.

  • Reached out to various nonprofit and policy organizations to partner and sponsor with organization building and connections.

  • Designs social media content and moderates social media platforms, features for website using Adobe Creative Suite.

  • Wrote and edited website copy.

  • Created media lists using CisionPoint, a press kit, and sent outreach emails to media syndicates and contacts.

  • Completed office work: answered the phone, answered inquiries, files mail.

The Office of the Mayor of the City of New York: The Mayor's Task Force on Truancy, Chronic Absenteeism, and School Engagement, New York, NY : Policy and Data Intern, June 2013- December 2013

  • Entered and analyzed data on New York City student mentoring satisfaction and efficacy.

  • Wrote updated policy on school-initiated attendance incentives with a map of NYC schools with a chronic absentee rate of 20%, free NYC school-appropriate attractions, and NYC recreation centers.

  • Entered and analyzed 2012-2013 End of School Year data on daily and chronic absenteeism.

  • Planned a back-to-school celebration for children in temporary housing with the Department of Education and the Department of Homeless Services.

Reshma Saujani for New York City Public Advocate, New York, NY: Graphic Designer, Digital Media and Organizing Fellow, June 2013- September 2013

  • Phone-banked New York City residents.

  • Petitioned on New York City streets (gathered over 400 signatures).

  • Created social media content: Facebook updates, Tweets, and social media images.

  • Created press images: Up To Us logo, NYCHA Watchlist Website.

  • Created campaign literature.

Organizing for America- New York, New York, NY: Organizing Fellow, September 2012-November 2012

  • Canvassed in Philadelphia.

  • Phone banked to Pennsylvania, Ohio, and Nevada callers.

  • Registered voters around the New York University community.

  • Worked at the front desk of OFA-NY in Midtown once a week and all through Get Out The Vote weekend.

American Civil Liberties Union of Northern California, San Francisco, CA: Organizing & Communications Intern, May 2012-August 2012 + June 2011-August 2011

  • Estamos Unidos: Stop Anti-Immigrant Laws Campaign: researched Hispanic organizations and current immigration issues, edited website content, and gathered petition signatures.

  • Gathered contact information of bilingual Spanish- English translators nationwide for new Spanish website, miaclu.org and other bilingual ACLU content.

  • Helped preparation for the ACLU Gay Pride Parade contingent.

  • Created social media content for Think Outside of the Box Challenge.

  • Researched potential outreach opportunities, set up fundraisers, did data entry, phone banked, and tabled at farmer’s markets for Yes on Proposition 34.

  • California Public Safety Realignment 2011 (AB 109): researched data and contact information of key California county officials, then mailed letters to public officials.

  • Updated database of ACLU-Northern California partner organizations.

  • Helped organize fundraiser for abortion access in the military.

EDUCATION

New York University, Gallatin School of Individualized Study: Bachelor of Arts in Individualized Studies (May 2016), Cumulative GPA: 3.765, Concentrating in Politics, Public Policy, and Communications

  • Awards: Truman Scholarship Finalist California & Hawaii 2015, Washington Square News 2015 Up-and- Comers, Gallatin School of Individual Study Dean’s List Spring 2014, Fall 2014 Global Liberal Studies Dean's List 2012-2013

  • Activities: NYU College Democrats (President Fall 2015 - Spring 2016, Campaign Director Fall 2014-Spring 2015, Secretary Fall 2013- Spring 2014, Debate committee member Fall 2012-Spring 2013); Roosevelt Institute at NYU (Network Liaison Spring 2014, Deputy Network Liaison Fall 2013, Communications Coordinator Spring 2013); past: NYU Students for Barack Obama 2012 (campaigner)

SKILLS

PC and Mac literate, Microsoft Office (Word, Powerpoint, Excel, Outlook), Adobe Software (Photoshop, Illustrator, InDesign, Lightroom), iMovie, Social Media (Twitter, YouTube, Instagram, Facebook, LinkedIn), CisionPoint, Wordpress, Squarespace, HTML5, French (Limited working proficiency), Cantonese Chinese (Elementary proficiency)